![]() Facebook Messenger Ads Case Study: Instant Lead CaptureĬustomers.ai customer Car Loans Canada changed from sending Facebook ad traffic to a webpage form to collecting car loan applications directly with a Messenger bot.īecause Messenger ads automatically capture basic lead info like name and location, users didn’t have to answer as many questions. You’ll never have to worry about a form or landing page malfunctioning because of responsive design failings again. When Messenger is the post-click experience for your Facebook mobile ad, you can sleep well knowing that the experience is 1000% mobile optimized.Īfter clicking the “Send Message” call-to-action button in the ad, they’re dropped right into their Facebook Messenger mobile app or desktop browser Messenger inbox.įrom here, they see the conversation starter you designed for your ad audience. Will my landing page look and act right on the 43 most common screen resolutions? Which option would you prefer? Facebook Messenger Ad Benefit #2: They Are the Ultimate in Mobile-Optimized ![]() Or, you could just automatically get it, without even asking, from anyone who starts chatting. Now, on the one hand, you could use a lead gen ad or a traffic objective ad to send Facebook ad traffic to a form where they fill out all of the details captured in the above screenshot. When you send your Messenger ad traffic tdo an automation platform like Customers.ai, your business automatically receives a bucket of contact info for everyone who strikes up a conversation.įacebook’s lead contact data your business receives by default: The MacDaddy of reasons why advertisers need to jump on the Facebook Messenger ad bandwagon comes down to 3 words: Facebook Messenger Ad Benefit #1: Instant Lead Capture Here are five ways Facebook Messenger ads offer unique advantages over other ads, and the steps to fire up your own Messenger ad campaign in five minutes or less. So, why are Facebook Messenger ads “better” than other ads? Now, this doesn’t exactly support the claim that Facebook Messenger ads are better than other ads.īut don’t worry, I’m not about to phone it in. With 20 billion conversations a month exchanged between businesses and users on Messenger, you can start to see why a business may want to start a conversation with prospects in Messenger. Businesses can scale conversations in Messenger thanks to chatbot automation. ![]()
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